Strategic sales focus

The Volkswagen Group’s multibrand structure, comprising largely independent brands that nevertheless achieve maximum synergies, is one of its defining features. The structures that have been put in place have been designed for managing a multibrand organization. In the reporting period we succeeded in increasing our global market share, bringing us closer to our goal of being the global market leader in 2018. Strict cost management will allow us to continue driving forward our focus on profitability in our sales activities.

We will further expand our multibrand structure in the growth markets in particular so as to facilitate market entry for other Group brands. We will also increase our customer focus across all sales levels and in customer service by continually enhancing employee qualifications on the one hand, and by optimizing processes and systems in view of changing customer demands and markets on the other. The aim of our sales strategy remains the same – the integrated marketing of vehicles, financial and other services, as well as genuine parts and accessories.